Ghanaian gospel musician Nhyira Betty has boldly stated that TikTok is currently more powerful in promoting songs than traditional radio platforms.
Speaking passionately in a recent interview, she said, “In this era, TikTok is blowing songs more than the radio. Even at the marketplace, everyone has a smartphone to access the Internet, and they are not used to listening to radio again.”
Nhyira Betty explained that the digital revolution has shifted how audiences consume music, with short videos and viral trends giving artistes massive exposure without relying heavily on radio airplay.
She further predicted that within the next 10 years, radio will become irrelevant if traditional media does not adapt quickly to new technologies and content distribution patterns.
Her statement has sparked heated conversations in the music and media industry, with some agreeing that digital platforms are reshaping the entertainment landscape, while others believe radio still has a vital role, especially in rural communities.
This comment underscores a growing reality — the future of music promotion is being shaped by digital platforms, and artistes are paying close attention to where the real influence lies.
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