ACCRA, Ghana — Ghanaian luxury fragrance house Maison Yusif has officially launched “The Beast,” a bold new unisex perfume designed to embody confidence, ambition, and African craftsmanship as the company intensifies efforts to establish Ghana as a global producer of premium fragrances.
The fragrance was unveiled during an elegant launch ceremony at the Pelican Hotel in Accra on Saturday, July 25, attracting entrepreneurs, fashion enthusiasts, influencers, and industry stakeholders who gathered to witness the introduction of the brand’s latest luxury scent.
Founder and Chief Executive Officer Yusif Meizongo Jnr described The Beast as more than simply another perfume, saying it represents Africa’s creativity, identity, and growing influence within the international luxury industry.
Speaking to journalists after the unveiling, Meizongo reflected on his remarkable entrepreneurial journey—from working as an Uber driver to establishing one of Ghana’s emerging luxury fragrance brands.
“Coming from being an Uber driver to this height, I can only thank God. I’m not exceptional, I’m not lucky; I’m just part of a bigger picture. Alhamdulillah, I thank God.”
The launch event embraced African heritage, with guests encouraged to wear traditional attire, reinforcing Maison Yusif’s commitment to promoting African identity through luxury products.
According to the CEO, the company seeks to redefine luxury by celebrating African traditions instead of copying Western trends.
“I want the entire world to embrace Africa, the African culture, our traditions. Honestly, I’m tired of replicating everything the Western world does. Africa is the next big thing.”
He emphasized that The Beast is proudly handcrafted in Accra, using world-class perfumery techniques while maintaining authentic Ghanaian identity.
When asked how he would introduce the fragrance to someone unfamiliar with the brand, his answer was simple:
“Maison Yusif, proudly made in Ghana—that’s the best pitch I could give.”
Looking ahead, Meizongo said the company’s vision extends far beyond Ghana.
“Maison Yusif is not in competition with anyone. We are in our own race. We are a royal fragrance house, proudly made in Ghana by a Ghanaian. Within the next five to ten years, we want to conquer Africa and the world.”
Explaining the inspiration behind the fragrance’s name, he noted that the creative team intentionally chose “The Beast” because it reflects strength, dominance, and confidence.
Although designed as a unisex fragrance, its scent profile leans toward a masculine character.
Crafted for Presence
Maison Yusif says The Beast was created for individuals who command attention through quiet confidence rather than loud expression.
The extrait de parfum opens with fresh notes of bergamot, cardamom, oregano, and black pepper, followed by a heart of incense, amber, oud, sandalwood, and vetiver. It finishes with rich base notes of oud, leather, patchouli, vanilla, and tonka bean.
The company says the fragrance lasts up to 24 hours on the skin and 72 hours on fabric, reinforcing its position within the premium luxury fragrance market.
Every bottle is handcrafted in Accra, reflecting Maison Yusif’s dedication to exceptional craftsmanship while promoting African luxury to a global audience.
Read more on GhanaNews.org.
