Ghanaian business executive and award-winning musician Opoku Sanaa has been appointed Head of Sales, Middle East & Africa at Roland Europe Group (REG), effective September 2026.
The appointment marks a significant new chapter in Sanaa’s international career, bringing together his extensive experience in business leadership with his longstanding passion for music.
Sanaa announced the appointment in a LinkedIn post celebrating the beginning of his new role with the European headquarters of global musical instrument and audio equipment company Roland Corporation.
“I’m finally home,” Sanaa wrote in the post.
In his new position, Sanaa will oversee Roland’s sales operations and commercial strategy across the Middle East and Africa, working with distributors, retail partners, educational institutions, houses of worship and other key industry stakeholders.
His responsibilities will include strengthening Roland’s presence across the region, identifying new market opportunities and supporting sustainable commercial growth across some of the company’s key international markets.
Sanaa brings nearly two decades of international experience in sales leadership, business development, strategic planning, business intelligence and market expansion across Africa and the Middle East.
Prior to joining Roland Europe Group, he held senior commercial and leadership positions with internationally recognised organisations including Yamaha Corporation, Isuzu Motors and Daimler Truck.
During his corporate career, he has been involved in regional growth initiatives, pricing strategy, market development and commercial performance across multiple international markets.
Academically, Sanaa holds a Master of Business Administration (MBA) from the University of Leicester in the United Kingdom and a Bachelor’s degree in Marketing from the University of Professional Studies, Accra (UPSA) in Ghana.
A career spanning business and music
Beyond his corporate career, Sanaa has established himself as an author, creative entrepreneur and professional bass guitarist.
He is the author of Passion, Persistence & Progress – Make the Dream Work, a book focused on leadership, resilience and purpose, drawing lessons from both the corporate and creative worlds.
His achievements in music have also earned him recognition within Ghana’s entertainment industry. Sanaa was named Instrumentalist of the Year at the 26th Telecel Ghana Music Awards (TGMA).
His appointment at Roland Europe Group therefore represents a notable convergence of two major areas of his professional life: business leadership and music.
As Head of Sales, Middle East & Africa, Sanaa will now bring his commercial expertise and understanding of the music ecosystem to Roland’s regional operations, positioning him to play a key role in the company’s continued expansion across Africa and the Middle East.
