Nestlé Ghana has launched the MILO Energy To Start promotion, offering consumers across the country the opportunity to win more than GH₵5 million in cash and prizes.

The nationwide campaign is built around specially marked MILO packs and combines consumer rewards with scholarships, household items, bicycles and a grand prize of a new family car. Nestlé Ghana says the initiative is designed to recognise consumer loyalty while strengthening MILO’s longstanding connection with Ghanaian families.

Nestlé Ghana launches MILO Energy To Start

The promotion was unveiled at Nestlé Ghana’s head office in Dzorwulu, Accra, with company executives highlighting the scale of the campaign and the brand’s long-standing presence in Ghanaian households.

Category Manager for Beverages and Dairy at Nestlé MILO, Myron Otoo, said the company was “switching up the energy” with one of MILO’s major consumer promotions.

According to Otoo, the initiative is intended to acknowledge the loyalty of consumers while reinforcing MILO’s commitment to Ghanaian families.

“Your loyalty to this brand reminds us of our commitment to nourishing the Ghanaian child, and this promotion is our way of giving back that energy,” Otoo said.

More than GH₵5 million in prizes

The MILO Energy To Start promotion features a broad range of rewards. These include educational scholarships, bicycles, refrigerators, smart watches, cash prizes and a brand-new family car.

According to MILO Ghana’s official promotion information, the total value of cash and prizes exceeds GH₵5 million. The promotion also includes footballs, shopping vouchers, mobile money deposits and instant airtime rewards.

Nestlé says the rewards are intended to give consumers opportunities to benefit from the campaign in different ways, from immediate rewards to longer-term educational support.

MILO targets consumers nationwide

National Sales Manager of Nestlé Ghana, Jacob Odoi, highlighted MILO’s extensive distribution network and recognition among Ghanaian consumers.

Odoi described MILO as a brand deeply connected with everyday Ghanaian life and said the promotion reflects the relationship that has developed between the brand and its consumers over the years.

He also described MILO as representing “the lifestyle of champions”, linking the promotion to the brand’s long-running association with sports, children and achievement.

How to participate in the MILO Energy To Start promotion

Consumers can participate by purchasing specially marked 20g or 37g MILO sachets or 400g MILO tins carrying the Energy To Start promotion.

Participants can find a unique promotional code inside the qualifying sachets or underneath the peel-off section of the 400g tin.

To enter, consumers should dial 3808# on their mobile phone and follow the instructions to submit the unique code. Smartphone users can also scan the QR code provided on the promotional packaging.

MILO Ghana states that participation through the promotional shortcode is free. For the 20g and 37g sachets, 10 unique code submissions count as one entry, while one unique code submission from a 400g tin counts as one entry.

Scholarships, family car and other rewards

The promotion includes a variety of prizes designed to appeal to consumers and families. Among the headline rewards are educational scholarships and a brand-new family car, alongside household appliances and other consumer prizes.

MILO Ghana’s official promotion information says the campaign is open to people aged 18 and above and is available nationwide.

The promotion started on September 1, 2026, with the campaign scheduled to end on November 27, 2026. The final draw is expected to take place in November, with further details to be announced by the organisers.

A major consumer engagement campaign

The MILO Energy To Start promotion represents another major consumer engagement initiative by Nestlé Ghana around one of its best-known brands.

Beyond the prize component, the campaign is being positioned around consumer loyalty, family participation and the MILO brand’s established “energy of champions” proposition.

With participation available nationwide and prizes exceeding GH₵5 million, the campaign gives Ghanaian consumers multiple opportunities to enter while allowing Nestlé Ghana to deepen engagement with the market.

Consumers interested in participating are advised to purchase only specially marked MILO Energy To Start promotional packs and follow the official participation instructions provided by MILO Ghana.