Ghana’s traditional fugu smock has suddenly become a global trending story after social media buzz erupted over the attire worn by President John Dramani Mahama during a state visit to Zambia, turning a cultural garment into a major headline.
From Zambia Controversy to Global Trend
The trend began when President Mahama appeared in a traditional fugu during his visit to Zambia and some social media users mockingly referred to the outfit as a “blouse.” The comments quickly went viral, sparking strong reactions from Ghanaians defending the deep cultural roots of the smock.
Diplomacy Meets Fashion
In a surprising twist, Zambia’s President Hakainde Hichilema embraced the moment, expressing admiration for the Ghanaian smock and indicating interest in ordering more fugu for himself. This response shifted the narrative from ridicule to appreciation.

The Ghanaian fugu smock trending worldwide
Parliament Shows Cultural Solidarity
The conversation soon reached Ghana’s Parliament, where several Members of Parliament appeared in traditional smocks to show solidarity and pride. The gesture transformed the online debate into a national statement of cultural identity.
Calls to Brand and Market the Fugu
Cultural advocates and politicians are now calling for better branding and marketing of the fugu, arguing that the viral moment presents an opportunity to promote Ghana’s textile heritage and support local weavers through global fashion exposure.
A Garment with Deep Roots
The fugu, also known as batakari, is deeply rooted in northern Ghanaian culture and has historically been worn by chiefs and national leaders. Its resurgence highlights the enduring relevance of Ghana’s traditional attire in modern global conversations.
For more trending Ghana culture stories and national conversations, visit GhanaMedia.net.
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