Ghanaian music producer Joshua Raphaelson, better known as JMJ, has revealed ongoing financial struggles stemming from his collaboration with dancehall artist Kaakie.
In a recent interview on Joy FM’s Showbiz A-Z with Kwame Dadzie, JMJ, CEO of Xtra Large Music, disclosed that aside from the earnings from Kaakie’s live performances, his music projects yielded little profit.
JMJ attributed this to inadequate digital marketing strategies at the time, which resulted in minimal returns from their tracks.
“I’m still managing debts,” he confessed. Despite earning some revenue from live performances, he noted that a large portion of their music’s monetization has gone to others.
The producer, whose notable collaborations include Samini, Stonebwoy, and Sarkodie, also shared that early on, he didn’t profit from music production and even covered travel expenses for artists recording at his studio. “We didn’t expect to make money from those productions,” JMJ added.
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